Renowned luxury brand Nobu will debut in Egypt with a flagship location at Eastown District New Cairo (EDNC), opening in early 2025.

The highly anticipated venue joins EDNC, a new landmark on Road 90, adjacent to the American University in Cairo. SODIC developed the project to redefine Egypt’s retail and leisure scene by focusing on world-class dining, innovative architecture, and sustainable development. Spanning 14,765 square meters, EDNC aims to become a premier destination for high-end experiences.

Aligning with SODIC’s sustainability goals, EDNC reduces energy consumption by 40%, decreases water usage by 33%, and cuts embodied energy by 22%. These achievements position the project to secure an EDGE Advanced Certification, a global green building standard for resource efficiency.

Nobu’s opening at EDNC launches a broader expansion into Egypt. The brand plans to create a luxury hub in SODIC’s Ogami project at Ras El Hekma on Egypt’s North Coast. Known as the “Egyptian Riviera,” Ogami will feature a Nobu hotel, residences, and another restaurant, solidifying the brand’s footprint in the region.

Nobu’s arrival taps into Egypt’s growing demand for luxury dining and lifestyle experiences. By combining excellence and sustainability, the project aims to elevate Egypt’s reputation as a global destination for luxury living.