If your social media feed has ever been graced by a golden-brown, cheese-stuffed potato or a towering stack of cinnamon roll pancakes, chances are you already know Hajar Larbah. Known to millions of global fans as Moribyan, her viral food videos have completely redefined modern comfort food.

Now, she is bringing that digital magic into the physical world with her highly anticipated debut cookbook, “Moribyan’s Kitchen: 100 Craveable Comfort Food Recipes” (Clarkson Potter). Spanning 272 pages of pure culinary joy, the book is scheduled for release on October 13, 2026.

For food enthusiasts across the GCC and the wider Middle East, this launch is particularly exciting. It represents a broader global trend: Arab creators stepping onto the international stage, blending deep-rooted regional traditions with contemporary, borderless flavor profiles. Hajar’s book is an inspiring blueprint for how traditional heritage can beautifully evolve into global lifestyle trends.

A Beautiful Blend of North African Heritage

The name “Moribyan” is a proud nod to Hajar’s rich heritage. Born to a Moroccan mother and a Libyan father, she grew up surrounded by vibrant North African spices and deep culinary customs.

In Moribyan’s Kitchen, she honors these roots by sharing cherished family recipes passed down from her parents. For readers in the Levant and the Gulf—where North African cuisine is increasingly celebrated for its complex spice profiles and slow-cooked depth—these dishes offer an authentic taste of home cooking.

Redefining the Modern Comfort Food Trend

While her heritage anchors the book, Hajar’s global appeal lies in her ability to bridge traditional flavors with modern, craveable classics. Across the Middle East, our dining habits are rapidly evolving; home cooks are constantly looking for ways to recreate elevated, restaurant-quality experiences in their own kitchens without high-stress techniques.

The book seamlessly organizes these modern cravings into effortless, foolproof chapters that speak directly to today’s global palate.