Building on the success of its previous editions, JIFF 2025 promises to be an even grander celebration of flavors, culture, and community, firmly positioning Jordan as a leading culinary and cultural destination.

Under the inspiring theme “Gathered,” JIFF 2025 aims to reconnect people through the universal language of food. The festival will highlight the fundamental Arab tradition of coming together to cook, eat, remember, and celebrate. After years of global disruptions, Jordan is embracing its role as a connector – bridging tradition with innovation, bringing locals and visitors closer, and weaving together food with captivating stories.

The King Hussein Business Park in Amman will transform into a vibrant hub of gastronomic delights, spanning an impressive 50,000 square meters. Visitors can expect a diverse array of experiences across different zones, catering to every taste and interest.

Highlights of JIFF 2025 include:

• 200+ International and Local Food Vendors and Restaurants: Prepare to explore an extensive selection of culinary offerings, from authentic Jordanian dishes like Mansaf and Maqluba to international delicacies from across the globe.
• 40+ International and Regional Culinary Experts: Renowned chefs and culinary talents will showcase their skills through live fusion demonstrations, interactive masterclasses, and collaborative dinners, blending global techniques with Levantine soul.
• Gastro-Diplomacy Pavilion: A special addition this year, this pavilion will feature embassies and expat communities presenting their national cuisines, fostering cultural connection through food.
• Live Entertainment: The festival isn’t just about food; it’s a holistic cultural experience. Attendees will enjoy open-air concerts by top artists, including a performance by Egyptian pop star Ahmed Saad on August 7th, blending modern pop with traditional Arabic music.
• Interactive Children’s Zones: Families will find plenty to keep the little ones entertained, ensuring a fun and engaging experience for all ages.
• Cultural Installations: Immerse yourself in the rich food heritage of the region through captivating cultural displays that highlight Jordan’s evolving culinary future.
• B2B Matchmaking Sessions: For industry professionals, these sessions will facilitate direct interactions between exhibitors and potential buyers or partners, offering valuable networking opportunities.
• Educational Workshops and Panel Talks: Experts will lead discussions on essential industry topics, including sustainable food practices, eco-friendly packaging technologies, halal food standards, and the integration of technology in food production.

Beyond the plate: A celebration of Jordanian hospitality

JIFF 2025 is more than just a food festival; it’s an opportunity to experience authentic Jordanian hospitality. The event is part of a larger national effort to boost tourism and position Jordan as a premier travel destination. By integrating culinary, cultural, and entertainment elements, the festival aims to drive domestic travel, increase hotel occupancy, and generate positive media coverage, reinforcing Jordan’s reputation for genuine warmth and rich cultural experiences.

Dr. Abdelrazzak Arabiyat, managing director of the Jordan Tourism Board, emphasized that “2025 is the year of growth to Jordan Tourism, and we are open to the world to come and experience exception.” The Jordan International Food Festival, alongside other prominent events like the Jerash Festival for Culture and Arts and the Amman International Film Festival, underscores Jordan’s commitment to offering seamless and enriching experiences for all visitors.