CHÂTEAU KEFRAYA BRETÈCHES VINTAGE 2018
Launched: November 2020
Château Kefraya launches Bretèches Special Edition label by Lebanese Graffiti Artist KREM2, Antoine Salamé – who designed the Label entitled “Rise Again’’.
Over the past decades, the winery has been continuously initiating design projects with Lebanese artists, from all art horizons. ‘’It is part of Château Kefraya’s D.N.A since foundation’’ explains Edouard Kosremelli, Château Kefraya’s General Manager:
‘’We are pleased to offer Lebanese artists every year, the opportunity to entirely create a label, printed in limited edition. This year, Kefraya is conveying a message for the construction of a new Lebanon, respectful of its human heritage”.
The artist reveals the creative expression behind his artwork: ‘’What means to me the most is our liberty of speech, as the essence of a better Lebanon. I have marked Beirut with a golden brick as a sign of hope, as we wish to rebuild the city, reshape the country and shine again’’.
Part of the proceeds are going to Arc en Ciel NGO to help rebuild Beirut.